Yahoo Ads Beta – Review

What happens when you try to implement something real quick inorder to compete with a competitor? You end up with Yahoo Ads Beta.

I applied for them a cpl. of weeks ago (thanks 2 Puneet for letting me know about it) and I got approved yesterday (or may be day before). So, I thought I’d give them a shot. I read the TOS and found some lame stuff:

9g from here

you are a US-based business and you are operating Your Site solely for viewing and use by users within the US; and

How the hell do you operate a site “solely” for viewing and use by users within the US on the Internet? Should I ban all the darnnn non-US IP addresses? Thank god they didn’t ask me to check if each of my viewer is a valid US citizen or Permanent Resident.

11 l (as in ‘L’)

Abuse of Services. You agree not to:
…..
display all or part of the Ad Unit to any user located outside the US

Well……can non-US bots view the Ad…?…….please please let them…….ok may be just one glimpse……

To Yahoo – Please implement your Ads like this

check if user = US-located
if yes
display Ad
else
Get lost you looser, don’t waste the bloody bandwidth, you aren’t worth a penny.

And it will be great if publishers can customize the last message.

I haven’t read Adsense’s TOS lately, but I don’t think they have TOS like this (or may be they do 😐 )

Anyways, I somehow manage to make myself understand about that TOS, I agreed to it, that I won’t ask any non-US to view the Ads, if they do, then its Yahoo’s lack of implementation. I agreed to remove Adsense from my site and created a Yahoo Ad. I didn’t miss my Adsense, cos the Yahoo Ad is a clone of Adsense.

Yahoo Ad Preview

They use javascript for to display Ad preview and it is neat. They also have a “Select Your Ad Code” button for those, I guess, who do not know how to select text in a textarea.

They have a Ad Targeting section, where you can choose a category and a sub-category and can even display those Targeted Ads to a certain page or whole site or a subdomain. I think its good. Its more like an addition to the contextual Ads. Here is what the tag line says: “You can display ads that are based on your users’ interests to complement your site’s contextually matched ads.

And then there is Ad Blocking, where you can block certain domains, usual competitors n stuff.

They also have a Content Setup section, where you can:

Embed Y!Q into your site. What is Y!Q?

Y!Q lets you search from any web page you’re on so you don’t have to interrupt your workflow to find more information. Traditional web searches force you to go to a specific search page and type in a query.

It’s the thing that Y! has introduced in its latest YIM. where you highlight some text and can see the results in a small pop-up-like-a-thing.

They also have Add Your RSS Feed to My Yahoo!, which is nothing but just adding your XML feed to viewer’s my.yahoo.com. Right now they don’t have RSS advertising, but it seems like they are working on it.

Link to a Yahoo! Map from Your Web Site is another lame thing that they have in there, which is simply creating a link to Y! maps from your site.

Y!Q, RSS to My Yahoo and Links to Y! Maps don’t pay u anything.

Payment options are more or less same, but they also allow you to transfer funds to your overture a/c. I do have Adsense and Adwords a/cs but not sure if they allow that or not.

Reports are more or less similar to Adsense. There is one feature called URL Tracking.

What it does is: Track the performance of the ads on your site by domain, directory, or page. which is similar to pages in Adsense. They also have “categories” which are similar to Channels in Adsense.

My problems aren’t over yet……

I backed up my Adsense code and clicked the “Select Your Ad Code” button on Yahoo publisher to replace my Adsense.

I put the code like:

Original Code

and what I see on the site is:

On IE

IE

On FF

FF

did I miss something?

I checked the source of me site and what I see is:

ctxt_ad_partner = \’1214287163\’;
ctxt_ad_section = \’6620\’;
ctxt_ad_bg = \’FFFFFF\’;
ctxt_ad_width = 468;
ctxt_ad_height = 60;
ctxt_ad_bc = \’D40000\’;
ctxt_ad_cc = \’FFD800\’;
ctxt_ad_lc = \’D40000\’;
ctxt_ad_tc = \’000000\’;
ctxt_ad_uc = \’7C0000\’;

Where did these \ come from (Is it Apache?)? On further investigation, found that Adsense uses ” instead of ‘ …..but I can’t change their code, so dunno if I am thinking in right direction or not.

Acc. to their FAQ:

When will ads begin appearing on my site?

Your Yahoo! Publisher Network ads will usually begin appearing within seconds of pasting the ad code into your web pages. If no ads are available, public service announcements will be displayed. If you prefer, you may select a Substitute Color that matches your web page background so that a solid color block appears in the meantime instead.

Note: My Substitute color field has nothing in it.

It has been more than an hour and the Ads still don’t work. May be they think I am a bloody non-US located? I don’t think that is the case, but who knows. I suspect its just the lack of testing (oh well its in Beta, y am I cribbing) and may be some of the javascript used on my site is killing the Ads? But Adsense works fine. Also why the hell it shows 2 different things on IE n FF?

I am gonna switch back to Adsense and report the matter to Y! guys.

You should follow me on Twitter at @gsharma.