Veer-Zaara and Swades DVD Piracy

A lot of Bollywood fans are eagerly waiting for the release of Shahrukh Khan’s Veer-Zaara and Swades on DVD, so that they can get their favorite stars’ movies close to them and can watch them anytime they want. The DVDs are also expected to have an additional DVD containing the making of the movie and some other exclusive material. But a little known fact is that the movies are already in the market and are sold openly on the internet. So here is an exclusive report on the DVD Piracy.

Not too long ago, Baazee.com’s CEO was arrested due to the MMS Scandal. Baazee.com is not the culprit this time, but the culprit is its parent company Ebay (NasdaqNM:EBAY). Ebay is an auction site, which lets people sell their own products through Ebay. Ebay’s Uk division (ebay.co.uk) is flooded with Bollywood DVDs, selling them at very cheap prices. Most of the DVDs are sold for £2.99 to £4.99, which is about 1/3 of the cost of an average Bollywood DVD. One will definetly doubt that the DVDs may not be original but replicas of the original.

If this was not the limit, the sellers are selling Veer-Zaara, Swades and Ab Tumhare Hawale Watan Saathiyo DVDs, which haven’t been released by their producers.

Veer-Zaara, Swades, Bride and Prejudice and many more are being sold at Ebay, even before they have been released as official DVDs.

Even the views from the buyers tell us the whole story. In one case, the buyer complains about the DVD “very poor picture quality and, refused exchange or refund” and the seller replies “others are very happy with it, quality is good for a movie thats just released!!”

One of the seller had posted an image of the product, we are talking about Veer-Zaara’s DVD. The image in the product description can make anyone think that the product is real, while the fact is that Yashraj Films doesn’t claim of any DVD release in UK or elsewhere.

Indeed Ebay and other portals have made it easier for people to sell products online, but they should also keep a check on the sellers. Ebay should verify the product and the seller when a seller gets a bad feedback and the buyer claims that the DVD was not original. Yashraj Films is responsible for not making aware of the product’s exact details. A lot of people think that they are buying real DVDs as they are not aware of the DVD’s release date or any information about it. It is the producer/distributor’s responsibility to create an awareness among the viewers that there are a lot of pirated copies being sold in the market, online or otherwise and should be avoided.

Not all the sellers selling Bollywood DVDs on Ebay are selling pirated versions. A lot of them are selling genuine DVDs and CDs and that too at lower prices as they do not have too many overheads as Ebay handles most the auction process. There are also a few sellers who are selling genuine DVDs of Veer-Zaara and Swades. They mention in their product description that the DVD hasn’t been released yet and it is a Pre-Order.

All the concerned parties have been informed in regard to this issue.

Disclaimer: This article is not written to promote the people who sell these DVDs but has been written to create an awareness among the Bollywood fans about piracy.

You should follow me on Twitter at @gsharma.
  • http://www.deydas.com abhi

    here’s something i saw in an awards ceremony broadcasted on TV on new year’s eve (SRK and shaif al khan (SAK) are talking):

    *SRK’s phone rings*
    SRK: hello, kaun (some name i forgot)… kaisa hain? aacha tujhe humara program aacha lag raha hain? tujhe ending bahut aacha laga!!! lekin aabhi to aadha show hi hua hain?!
    *the phone gets disconnected*
    SAK: what’s up?!
    SRK: mera college ka dost tha, kehe raha tha ki use show ka ending bahut aacha laga hain.

    *SAK looks puzzled*

    SAK: lekin abhi to show khatam nahi huan!!!

    SRK: kahe raha tha ki pirated CD kharid kar dekh liya hain…

  • http://www.deydas.com abhi

    here’s something i saw in an awards ceremony broadcasted on TV on new year’s eve (SRK and shaif al khan (SAK) are talking):

    *SRK’s phone rings*
    SRK: hello, kaun (some name i forgot)… kaisa hain? aacha tujhe humara program aacha lag raha hain? tujhe ending bahut aacha laga!!! lekin aabhi to aadha show hi hua hain?!
    *the phone gets disconnected*
    SAK: what’s up?!
    SRK: mera college ka dost tha, kehe raha tha ki use show ka ending bahut aacha laga hain.

    *SAK looks puzzled*

    SAK: lekin abhi to show khatam nahi huan!!!

    SRK: kahe raha tha ki pirated CD kharid kar dekh liya hain…

  • Anonymous

    Good article Gaurav!
    In India, we have toll free NASSCOM number, where we can report piracy and get awarded upto Rs 1 Lakh 😉
    But really difficult to catch the Ebay sellers.

    Ya, saw that Abhi :)

  • http://www.ankurraheja.com Ankur Raheja

    Good article Gaurav!
    In India, we have toll free NASSCOM number, where we can report piracy and get awarded upto Rs 1 Lakh 😉
    But really difficult to catch the Ebay sellers.

    Ya, saw that Abhi :)

  • http://www.aainaism.com Aaina

    Abhi, I saw that too on Filmfare 2003 awards. I thought it was a cool way of showing how piracy has taken over bollywood. It was effective, I thought.
    Gaurav, fantastic article. Awareness in this field is important! :)

  • http://www.aainaism.com Aaina

    Abhi, I saw that too on Filmfare 2003 awards. I thought it was a cool way of showing how piracy has taken over bollywood. It was effective, I thought.
    Gaurav, fantastic article. Awareness in this field is important! :)

  • http://www.thinkmantra.com Gaurav

    lol Abhi, Aaina told me about that :p

    Ankur: It would be hard to catch the ebay members, but ebay can just suspend the auctions in the question. They can investigate, if a buyer is claiming that the DVD wasn’t original(doesn’t matter Indian or English), then it should ring their bells.

    Strange Enuf, I got an email from some Manish advertising http://www.google.com/url?sa=D&q;=http://www.holyvideos.com telling me that it has lot of Adult, Indian vids etc.

    First of all he spammed n on top of that doing illegal stuff (it kinda makes sense, generally spammers do illegal things)

    And check this out. Its heigh of illegality. And the worse thing is that it is being listed on Froogle with other genuine products. An innocent consumer, would imagine that reputed companies like Google and Ebay must have verified the seller before listing him and would fall in the trap.

  • http://www.gsharma.com Gaurav

    lol Abhi, Aaina told me about that :p

    Ankur: It would be hard to catch the ebay members, but ebay can just suspend the auctions in the question. They can investigate, if a buyer is claiming that the DVD wasn’t original(doesn’t matter Indian or English), then it should ring their bells.

    Strange Enuf, I got an email from some Manish advertising http://www.google.com/url?sa=D&q=http://www.holyvideos.com telling me that it has lot of Adult, Indian vids etc.

    First of all he spammed n on top of that doing illegal stuff (it kinda makes sense, generally spammers do illegal things)

    And check this out. Its heigh of illegality. And the worse thing is that it is being listed on Froogle with other genuine products. An innocent consumer, would imagine that reputed companies like Google and Ebay must have verified the seller before listing him and would fall in the trap.

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