This is why I like Netflix

I didn’t notice if they were down for me, nor was I watching a show on Netflix when they were down. They still sent me this email. I think it is a great thing from a company to acknowledge if something broke (shit happens). I also liked how they wrote

“If you attempted and were unable to instantly watch TV episodes or movies yesterday, click on this account specific link in the next 7 days to apply your 3% credit”

They don’t know who was trying to watch Netflix when they were down. They are showing their trust in the customers to do the right thing – that is take the 3% credit if customer had inconvenience. Am I going to click on that link and get 30 cents or so from them – No, because I didn’t even know about the issue till they send me the email. They would have paid more to users if they applied the 3% credit to all the users. I think that is brilliant from a company’s view.

I’d be curious to know what % of users not claim the 3% credit. I was talking to a Paypal employee at X Innovate and he mentioned that they only charge transaction fee for Paypal-to-Paypal transfer only if there are certain options are picked when paying the money (ones with a business intent). He mentioned that a huge percent of users pick the right options.

You should follow me on Twitter at @gsharma.
  • http://www.bollywoodunseen.com Chetan Kumar

    this is the way business turns into great businesses having trust in the clients and satisfying them, Companies like Netflix completely understand’s the value of the satisfied customers and what it can bring to their businesses, I hope the startups will learn from this kind of big companies…….