Tag Archives: analytics

Stop using “hits”

Back in the days of early web (pre-bubble 1.0) “hits” was a popular metric used to measure popularity of a webpage/site. Technically a hit is “a request for a file from the web server.” Any file – jpg, png, css, js, pdf, html…you get the point.

I am amazed how many people still use “hits” when talking about their website and even tech bloggers use them in their articles. It is not that the hits metrics is wrong, it is useless. It does not tell you anything about the actual usage of a website. I can always increase the number of hits by 10X my blog gets by adding 10 1px by 1px images in the footer. The number will sound really larger, but the usage of the website will be same.

Now that we know that the 2,200 – no – 22,000 hits Zuckerberg got in the movie The Social Network isn’t that impressive, let’s see how should we refer our traffic as.

I believe when most of the people these days talk about hits, they actually mean pageviews. As a tech startup founder or a tech blogger you need to know what is the difference between a pageview and  hits.

I consider “pageviews” as the lowest granular metric that you can talk about a website. It is better than hits, but still doesn’t tell you much about the user retention or engagement.

Here are some of the metrics that do tell something about your website:

  • Visitors
  • Unique Visitors
  • Repeat Visitors
  • Pages Per Visit
  • Time Spent Per Visit
  • Monthly Active Users
  • Daily Active Users

All Tech bloggers and startup founders – Please stop using the word/metrics “hits“.

New Google Analytics

Just got access to latest version of Google Analytics for RightBuy. It looks great, here are things that I like. You may not be able to experience the screenshots as I do, because I have selected the date ranges that don’t have any data on purpose.

Speed

I must say it is blazing fast as compared to current Google Analytics. Looks like they re-did whole infrastructure for it to usa AJAX just like Gmail. Existing Google Analytics took really long for pages to load and reports to generate.

Google Analytics Mysite

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New Dashboard

They have widgetized the new Dashboard, more like iGoogle. They have also added ability to add more dashboards.

Google Analytics Dashboard

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New Menus

I also like the way Google Analytics changed their top and right sidebar menus. They made the labels non-metrics-geeks friendly and has better categorization. I also like that they took out “Intelligence” out of the menu and made it a separate tab. My guess is we’ll see a lot more of the “Intelligence” like features which will help automating the marketing reports and other alerts.

Google Analytics Menu

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Google Analytics Menu

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Motion Charts

I love current GA’s motion charts, but they had them hidden in Google Analytics. That has changed, Motion Charts is now a type of graph that you can choose for some reports!

Google Analytics Motion Charts

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