Here is a tip to the companies which send Press Releases – Please get you Press Release proof read by more than 2-3 people.
We recently got a Press Release for a entertainment hub in India, sent by a PR company. One of the lines in the release made me read it again.
“If you haven’t gone out for long with the family or folks to freak out …”
It seems like they want to say – If you haven’t chilled out with family and friends recently, then visit us. But what the sentence conveys is that they are a freak house and invite you to be part of it. Humorous, but not that great for the company. They don’t realize that this release will be published at 100s of web pages. One might think this as a very small error (one line out of probably 150). However, this can turn into something big. It not just hurts your brand when someone reads something like this, but also can add a viral effect to a negative publicity if someone forwards something like this to a email chain.