Is Rediff worth that much?

Its the time for Internet marketing….. after the success of Google’s Adsense and Adwords everybody seems to join the bandwagon. Freshlinks services add to successful SEO. Overture is a live example of the same. The yahoo owned company has made its mark in the field of keyword based advertising.

Indian companies have also started following this model. Not too long ago, rediff launched its blog service, which can help it to promote it’s domain selling business as well as create a huge base for its new Ad Service – P4C. Now I see every other blogger living in India is using Rediff Blogs.

I have used Overture and Google Adwords. Overture charges min. 10 cents per click while Adwords charges min. 5 cents per click. Now according to Pay4Click by Rediff, they charge Rs. 10 per click which is a bit more than 20 cents. Isn’t that too high for PPC? The target audience is Indians living in India and Indians living abroad. I agree that it is a very specific audience but I still think those Rs. 10 aren’t worth.

I was even surprised to know that us.rediff.com doesn’t have a direct link to the P4C but in.rediff.com had it. Which prolly means they are targeting Indian advertisers who want to market their products in India only. Not only this, their rates are in Rs. and they haven’t mentioned $ rates, which again means they are targeting Indians living in India. I am not sure about the value of Rs. 10 in India these days? I am not sure about the average Google and Overture PPC rates, but it would be certainly around 50 cents – $1 (or more?).

So, to get the solution to the problem, I’ll need to ask someone living in India.

You should follow me on Twitter at @gsharma.
  • http://puneetworld.indiablogs.org puneet

    I use to use rediff once upon a time but stopped using coz of annoying popup which they support… I read somewhere the software for bogging isn’t there it’s a clone of some other Brazilian blog service provider… don’t know much…

    With the advertising … I don’t think their mechanism to display ads that great coz many a times u see ads which irrelevant to topic… got as well developed algorithms as adsense coz its to the point only relevant ones show and yeah rs.10 is too much …

  • http://puneetworld.indiablogs.org puneet

    I use to use rediff once upon a time but stopped using coz of annoying popup which they support… I read somewhere the software for bogging isn’t there it’s a clone of some other Brazilian blog service provider… don’t know much…

    With the advertising … I don’t think their mechanism to display ads that great coz many a times u see ads which irrelevant to topic… got as well developed algorithms as adsense coz its to the point only relevant ones show and yeah rs.10 is too much …

  • Anonymous

    Does that mean… these companies charge from advertiser according to the clicks ?

  • http://www.ankurraheja.com/weblog Ankur

    Does that mean… these companies charge from advertiser according to the clicks ?

  • http://www.thinkmantra.com Gaurav

    Punnet, I agree with that. They may not have very well defined algos and 10 rs is a lot.

    Ankur – yes! Talking about adsense… when someone clicks the Adsense Ad on my site or ur, Google charges the Advertiser some amount, which is fixed by the user thru bidding and then they share that amount with us. They pay us some % of that amount and keep the rest. That is the reason sometimes you might see 7 cents for 4-6 clicks but sometimes it can be $1 for 1 click.

  • http://www.gsharma.com Gaurav

    Punnet, I agree with that. They may not have very well defined algos and 10 rs is a lot.

    Ankur – yes! Talking about adsense… when someone clicks the Adsense Ad on my site or ur, Google charges the Advertiser some amount, which is fixed by the user thru bidding and then they share that amount with us. They pay us some % of that amount and keep the rest. That is the reason sometimes you might see 7 cents for 4-6 clicks but sometimes it can be $1 for 1 click.

  • http://deydas.com/ Abhishek

    i think rediff is okay, because it provides a link on their homepage as well, which i believe receives thousands of visitors everyday.

  • http://deydas.com/ Abhishek

    i think rediff is okay, because it provides a link on their homepage as well, which i believe receives thousands of visitors everyday.

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  • http://swingtradingx.blogsome.com Swing Trading

    Good read. I have made a twitter post about this. Hope others find it as interesting as I did.