I think this should be the mantra used by Indian consumer/content based companies. Clickjobs integrates Internet, mobile and print. IMO it is a very good move. It provides the recruiter/companies an easy way to post jobs and a huge print audience as well as Internet audience. It gives a huge print audience access to the jobs which they may not have been able to find otherwise. It also gives the probable candidates an easy way to apply for the job, instead of forcing them to log on to the site. A candidate can create his/her profile once and keep applying for jobs without logging on to the Internet.
It would be good to see other companies come out with innovative ways to create these bridges.