Here are the key features for the API:
What can I do with the AdSense API?
Using the AdSense API, you can enable users to perform a variety of AdSense functions without leaving your website, including the following:
– Create an AdSense account
– Manage an AdSense account
– Create and modify AdSense for content ad units and link units, AdSense for search boxes, and Referrals
– View detailed reports to monitor performance and earnings
How does the AdSense API benefit your site and users?
By making it easy for publishers to sign up for AdSense and generate revenue, the API offers another compelling reason for publishers to choose your service over a competitor’s–and remain loyal to you. The AdSense API is great for publishers who don’t want the hassle of setting up their own accounts or dealing with cutting and pasting HTML snippets.
How does this generate revenue for you?
Approved AdSense API developers will receive a share of the revenue earned by the publishers you’ve signed up. In addition to the revenue share, you’ll also receive $100 each time a new publisher you’ve signed up earns $100 in less than 180 days. This means that developers who currently charge for services can now use the AdSense API to offset some of the costs of your services–maybe even making it possible to offer your services free of charge.
Additionally, as the developer, you can optimize your ad’s placement, color, and format to increase your users’ earnings–and your users don’t have to do any additional work to display optimized ads.
I think this is not a good move by Google. An average Social Networker, networks for fun and to meet people. He does not care if he makes a couple of dollars in a week or so by his posts. Ofcourse, who doesn’t love getting extra money, but I think an average US visitor wouldn’t bother too much about the petty cash. Social Networkers from other countries, where a dollar holds a lot of value, might be the people who would love to earn some petty cash while having fun.
Right now Adsense is looking for web hosts, blog hosts, Wiki hosts, forum hosts, and web publishers to participate in the beta program and they should have atleast 100,000 pageviews a day. I think this is a great start, but thats it. The members posting/writing for these websites would be motivated to earn money and would write SEOed articles/posts. I don’t think an average Myspace user will be motivated enough to research on the topic. Find out the topic’s avg. CPM and then strategically place the keywords in the article. I think that Adsense API is not going to be a really big thing. It is good for pulishers but even better for Google.
I wasn’t expecting the API to be a revenue sharing model, but expected something that would help existing publishers track their earnings on a page basis rather than channel based stats.
I think if the publisher can insert some unique values into the Adsense code dynamically, he can track more efficiently. For example, if a blogger can insert the post’s id or title in the adsense, he can keep track of what posts are doing the best, which post has the max CTR, what topic generates Max CPM for him, so that he can concentrate writing on it..etc.
Google can further help its publishers by integrating Analytics with Adsense APIs. Then a blogger can find out that his post on “Travel to Asia” generates a lot of revenue from visitors in New York and San Francisco. This will help him to enhance his post by adding information such as, how is weather in Asia as compared to New York or SF, how long does it take to fly to China from NY and SF…etc.