The Contextual Ads from the right side of the Gmail is gone…… and what has stepped in is a weird link on the top. I just noticed the new format.

Its surprising to know that these are not solely Ads. It constitutes (Contextual) News and (Contextual) Ads. It just shows one link but a user can navigate to next or previous links. I don’t know why it says “web clip”.

And it seems like the News are not just contextual but coming from a particular section like Oddly Enough which is more like Urban Legends or something that is not really a news article but an intersting-to-read-article.

I think the new Ad format appeals more to the user.

Here is more info on the topic.

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