Gmail – New Ad Format

The Contextual Ads from the right side of the Gmail is gone…… and what has stepped in is a weird link on the top. I just noticed the new format.

Its surprising to know that these are not solely Ads. It constitutes (Contextual) News and (Contextual) Ads. It just shows one link but a user can navigate to next or previous links. I don’t know why it says “web clip”.

And it seems like the News are not just contextual but coming from a particular section like Oddly Enough which is more like Urban Legends or something that is not really a news article but an intersting-to-read-article.

I think the new Ad format appeals more to the user.

Here is more info on the topic.

Update: Checkout the settings for custom feeds

You should follow me on Twitter at @gsharma.
  • http://puneetworld.indiablogs.org puneet

    I haven’t come across this thing in my account.. must be its geo-targeted … only for US… or not yet activated for all

    Would read the article on the link you mentioned.. its sounds cool..

  • http://puneetworld.indiablogs.org puneet

    I haven’t come across this thing in my account.. must be its geo-targeted … only for US… or not yet activated for all

    Would read the article on the link you mentioned.. its sounds cool..

  • http://www.thinkmantra.com Gaurav

    I don’t think its geo-targeted coz Aaina doesn’t have it either. It will appear on a screen near you soon…..

  • http://www.gsharma.com Gaurav

    I don’t think its geo-targeted coz Aaina doesn’t have it either. It will appear on a screen near you soon…..