Gaming consoles in India may actually work

I was reading about the PC Gaming on Starupdunia. I don’t really agree with the statement:

Gaming consoles and games are cost prohibitive in the Indian market.

I think they can be successful if things are done ‘Indian’ way. Consoles like Wii might actually do really well in India, where 5yr. old kid to his 70yr. old grandparents can play on the same console. They might end up playing slightly different games though. Wifi, over-the-net multiuser playing capability and cheap/free game downloads would help people to adopt these consoles.

One of the biggest issues in India is ‘PIRACY’. If a company can come up with a way to let console owners download or order free games that’ll be awesome. Making money with embedded ads should work. To make it better, if game/console can access the Internet – show real time ads, otherwise show pre-programmed Ads such as Coke banners in the Tennis game. The free-game-with-ads should work for any market.

Selling strategy where selling cheap consoles so that they can make money by selling games, may not work that well in India. I think if Wii starts selling in India (or may be they already do?) it should just around 10,000 INR.

You should follow me on Twitter at @gsharma.
  • Shubham

    A good point that to market games in India you need a different kind of strategy. Will such a strategy evolve? Quite difficult. The poverty line, the low income, the low infrastructure will not attract an industry like gaming.

  • http://www.shubhhub,com Shubham

    A good point that to market games in India you need a different kind of strategy. Will such a strategy evolve? Quite difficult. The poverty line, the low income, the low infrastructure will not attract an industry like gaming.

  • http://adeydas.com Abhishek

    I think those indulging in a gaming console are the ones who can afford to buy a XBox or PlayStation.

  • http://adeydas.com Abhishek

    I think those indulging in a gaming console are the ones who can afford to buy a XBox or PlayStation.

  • http://www.thinkmantra.com Gaurav

    Shubham – If middle or upper-middle class can buy expensive mobile phones, they can get consoles as well.

    Abhi – That’s right. The whole point is to make the consoles affordable, not just the initial buying price, but other costs such as new games.

  • http://www.gsharma.com Gaurav

    Shubham – If middle or upper-middle class can buy expensive mobile phones, they can get consoles as well.

    Abhi – That’s right. The whole point is to make the consoles affordable, not just the initial buying price, but other costs such as new games.