Found this video on a friend’s Orkut profile. It is nostalgic, but it made me realize something I never thought about before. This video is 5 minutes and 48 seconds long. That is a few lakhs Rupees worth air time. I remember that the video was aired 2-3 times a day, which means a lot of missing revenues. No wonder Doordarshan isn’t profitable or has high quality programming.

Obviously I don’t know what exactly was going on in DD’s offices. May be they did not have enough advertisers and used these videos as fillers.
Update: Ashish confirmed that they still play the song.
I realized that I get Doordarshan on Direct TV. If you subscribe to Indian package on Direct, it is channel # 2025 (right after Cricket Plus)

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