Monthly Archives: March 2011

New Google Analytics

Just got access to latest version of Google Analytics for RightBuy. It looks great, here are things that I like. You may not be able to experience the screenshots as I do, because I have selected the date ranges that don’t have any data on purpose.

Speed

I must say it is blazing fast as compared to current Google Analytics. Looks like they re-did whole infrastructure for it to usa AJAX just like Gmail. Existing Google Analytics took really long for pages to load and reports to generate.

Google Analytics Mysite

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New Dashboard

They have widgetized the new Dashboard, more like iGoogle. They have also added ability to add more dashboards.

Google Analytics Dashboard

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New Menus

I also like the way Google Analytics changed their top and right sidebar menus. They made the labels non-metrics-geeks friendly and has better categorization. I also like that they took out “Intelligence” out of the menu and made it a separate tab. My guess is we’ll see a lot more of the “Intelligence” like features which will help automating the marketing reports and other alerts.

Google Analytics Menu

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Google Analytics Menu

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Motion Charts

I love current GA’s motion charts, but they had them hidden in Google Analytics. That has changed, Motion Charts is now a type of graph that you can choose for some reports!

Google Analytics Motion Charts

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Generic Marketing Bullshit

How many times have you seen cool looking, yet very generic pictures and text on websites? I for sure see it often, generally on B2B sites. If I was to get a penny every time someone read the word “cloud” on marketing copy for any website, I’d put Bill Gates to shame with my philanthropy. Are all those people who write or approve the buzzy copy morons? Not usually. I have done that myself more than a few times (I am usually on border line of moronity). The problem I see is that while working on our products we lose touch with the end customer. We get influenced by competitors and end up believing that our customers want to read/hear the buzz words, we’ll look smarter if we add “cloud” to our marketing copy. And oh, there is always that SEO – the divine power that requires the sacrifices of simplicity and user experience.

Yesterday I was looking at The Resumator – a service that helps “Make Great Hiring Decisions Faster”. Wow, I always wanted to make great hiring decisions faster. I can “Discuss, rank and track job applicants efficiently with The Resumator.” sweet! I have already spent about 10-15 seconds on the site and I try to find how are they going to do all these great things for me? Do they have a pool of candidates that I can just send my job post to? How does it really work? I have seen several other companies trying to leverage social connections to source candidates and few other ones that host the job listing page and give me credits for passing resumes of candidates I don’t select. Is it like those? Filled with all these and a lot more questions, my eyes go down to a graphic on the page. Graphics are best, they tell you everything about a service within a few seconds. I start reading it.

The Resumator

The Resumator

I first publish the job, promote it, then grow my applicant pool and finally hire! This is great, but wait…wouldn’t I do this if I was using Craigslist or LinkedIn? Still not sure how and what they will help with. They have a bunch of text and links below, don’t really feel like reading it. Then I spot logos of a few companies I admire. This helped me not close the window, but give it another chance….I scroll up. I see the button ‘Request Demo’ bring my mouse to it and click it….praying that it is a label error and the click will lead me to a demo of the application. My worst nightmare comes alive when I see the dialog box asking for my name, job title, company email and phone number with a promise of scheduling with me a guided tour ASAP. People who know me also know how variable my ASAP is. Judging them by my own standards, I don’t think I want to take on that offer.

I then remembered that usually B2B startups have 2-3 other links in the header like plans & pricing, etc. I got lucky that I found a “Tour” link. On clicking that link, I see the same graphic as homepage (see above) and some text, I check my browser’s address bar to make sure if I actually clicked and landed on the tour page. I don’t know what to do….I click on the first heading which looks exactly like the other text hoping it is a link.

I get to this page. I click on the tiny screenshots, but guess what they are not clickable. They are there just to tease people. After reading the next line “Turn your resumes into a searchable database.” I feel like I have found the holy grail of the website. This was my aha! moment. I Scroll down a bit and read some stuff, try to click more teasing pictures and get another aha moment reading “Send personalized, automated messages.” It took more more than a minute to understand what a couple of things they offer. I am sure, there are more features hidden inside the page that I never got to.

I am not trying to pick on this specific company (which I actually did), but the intention here is to have this post as a reminder for me and others to make things easier for the end users. Now that I know a bit about theresumator and that other great companies use them, I’ll most likely end up using them. I do want to mention a couple of companies which I think do a kick ass job at product demos are InDinero and ChartBeat.

Do you know about other companies that either do good job with their sites or worse? Please post in the comments.

PS: We are hiring.