Monthly Archives: May 2005

Ajmeri Baba got a new Ad!


Good news for all the people, who were fed up with Ajmeri Baba’s commercial. He got a new commercial and it is *much* better than the old one. One can atleast stand the commercial.

Lately I have been getting a lot of hits from search engines with keywords: peer syed sahib and ajmeri baba. So I am wondering if my previous post about the babas n their commercials made Ajmeri Baba think over his commercial?

Waise it is possible… if you are reading this post Ajmeri Baba, then please help me in getting my peace of mind….by not broadcasting any of your commercials!!

Is Rediff worth that much?

Its the time for Internet marketing….. after the success of Google’s Adsense and Adwords everybody seems to join the bandwagon. Overture is a live example of the same. The yahoo owned company has made its mark in the field of keyword based advertising.

Indian companies have also started following this model. Not too long ago, rediff launched its blog service, which can help it to promote it’s domain selling business as well as create a huge base for its new Ad Service – P4C. Now I see every other blogger living in India is using Rediff Blogs.

I have used Overture and Google Adwords. Overture charges min. 10 cents per click while Adwords charges min. 5 cents per click. Now according to Pay4Click by Rediff, they charge Rs. 10 per click which is a bit more than 20 cents. Isn’t that too high for PPC? The target audience is Indians living in India and Indians living abroad. I agree that it is a very specific audience but I still think those Rs. 10 aren’t worth.

I was even surprised to know that us.rediff.com doesn’t have a direct link to the P4C but in.rediff.com had it. Which prolly means they are targeting Indian advertisers who want to market their products in India only. Not only this, their rates are in Rs. and they haven’t mentioned $ rates, which again means they are targeting Indians living in India. I am not sure about the value of Rs. 10 in India these days? I am not sure about the average Google and Overture PPC rates, but it would be certainly around 50 cents – $1 (or more?).

So, to get the solution to the problem, I’ll need to ask someone living in India.

Gmail – New Ad Format

The Contextual Ads from the right side of the Gmail is gone…… and what has stepped in is a weird link on the top. I just noticed the new format.

Its surprising to know that these are not solely Ads. It constitutes (Contextual) News and (Contextual) Ads. It just shows one link but a user can navigate to next or previous links. I don’t know why it says “web clip”.

And it seems like the News are not just contextual but coming from a particular section like Oddly Enough which is more like Urban Legends or something that is not really a news article but an intersting-to-read-article.

I think the new Ad format appeals more to the user.

Here is more info on the topic.

Update: Checkout the settings for custom feeds